The past few weeks have been very busy for the fat tire department here at Felt. Sea Otter, The Whiskey 50, and the Fruita Fat Tire festival all took place in the last three weeks. Needless too say, there were a few scheduling conflicts, but we managed to have a presence at all three events, while fitting a few photo shoots and video shoots before and between each event!
First stop was at Demonstration Forest in Santa Cruz, CA for the first rounds of photo/video shoots. Being lovers for all things outdoor, we decided to rough-it at the New Brighton State Beach campground in nearby Capitola. Roughing-it, for us, was car-camping at this beautiful campground that had running water and showers. Perfect for us, as we are all from Orange County, so we need all the help we can get in “The Wilderness.” Our talent for the shoot were Felt’s two pro Enduro athletes, Casey Coffman and Mason Bond, and SDG/Felt Team Director and XC-crusher David Sheek. Casey and Mason tore it up on their Virtue LTDs while Dave got to be one of the first riders of the all new Edict Nines. For two days, the film/photo teams and these athletes worked their butts off on trail: creating some epic shots together, camping, fighting off racoons, and generally being stoked. Be sure to keep your eyes on the blog so you don’t miss the day these projects come to light! Check out some of the behind the scenes photos below:
We got some really exciting stuff over the course of our shooting, and once we clean it up a bit, should have some exciting stuff to show off soon! Once our shoots were wrapped, we were off to the celebration of sea mammals and cycling known as the Sea Otter Classic:
After all was said and done, Sea Otter was once again a success. The Edict Nine was debuted, our racers crushed it in every discipline, and our booth was hopping! To find out when you can see, or better yet ride, and Edict nine, be sure to log onto our Facebook page to see when we will be at an event or hosting a demo near your home town. Also, be sure to log on to the Felt Blog next week to see part two of this adventure!