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Olympic Recap: Felt Storms London

The 2012 Olympic Games competition is now in the record books, and a look back shows the depth of Felt’s incredible lineup of cyclists in a variety of disciplines. Felt riders competed in road, TT, track and XC mountain bike events, scoring a handful of medals in various events.

Leading the way for Felt in London was a pack of U.S. riders on the road and track. Of the four cycling medals won by the Americans, three were Felt riders. (Click “read more” to continue)

Kristin Armstrong started things off with a bang, winning the gold medal in the women’s time trial on August 1. The 38-year-old from Boise, Idaho, blazed the 29km race against the clock on her Felt DA, repeating her gold medal performance from the 2008 Beijing Games.

“When I came back, everyone asked me why in the world would I come back,” she said after her win. “And the reason I came back was because the feeling I got in Beijing, nothing could top that.” (Click “read more” to continue)

Three days after Armstrong’s victory, the USA women’s pursuit squad of Sarah Hammer, Dotsie Bausch, Jennie Reed and Lauren Tamayo rode their Felt TK1 bikes to a silver medal on the velodrome in London. Going against the deep and strong teams of Great Britain, Australia and Canada, second place in the 3km team pursuit was a terrific result for the four American women. Their time of 3:16.853 also set a new American record.

And Hammer wasn’t finished yet. She waged an epic battle with Brit Laura Trott in the women’s omnium event, which combines a series of races over two days. In the second day of competition, Hammer won the individual pursuit and the scratch race, and entered the last event of the omnium, the 500-meter time trial, with a lead of 2 points over Trott. The American put in a noble effort in the 500-meter race, posting a career-best time of 35.900, but lost three points to Trott, finishing with the silver medal, missing gold by just one point.

Switching over to the dirt, a handful of Felt athletes qualified for London and represented their respective nations in the XC mountain bike race. In women’s racing Adel Morath of Germany finished 16th and Blaza Klemencic of Slovenia was 23rd. On the men’s side, Austrian Karl Markt had the top finish for Felt, overcoming a crash to finish 20th.

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