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Behind the scenes : Bike.Life.Style Verza City

Behind every print ad is a story. Behind every story is a team of people who make things happen. Interestingly enough our latest ad [and video] featured one of our own Felt team members,  Scott Lampe.

[ Hey Scott! ]

When Scott isn’t busy taking the train with his Verza City or racing at Great Park you can find him placing POs , handling aftermarket products, and making sure our bikes arrive safe and sound. Hailing from the Pac North West – bike commuting is part of his daily repertoire – so he was right at home with the idea of shooting a commuting story for our Verza City bike.

Below are a few behind the scene shots from our trip from our latest photo/video shoot

One of the most important parts of all photo shoots … Lunch time! Lucky for us Belgian waffle stand¬†and sandwich shop Bruxie happened to be right along the street we were shooting on. With it’s outdoor seating and carefully curated menu of sweet and savory waffle sandwiches – it proved to be the perfect stop for a hungry marketing crew!

If you haven’t checked it out already – take a sec to check out the video of our photo shoot below!

[vimeo http://www.vimeo.com/23342373 w=400&h=300]

BIKE . LIFE . STYLE – Verza City from feltbicyclestv on Vimeo.

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