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A Sweet CicLAvia Pit Stop

24 Apr

While you can’t really gauge the effort of a casual ride in terms of zones or watts – I can tell you that the journey from Eagle Rock to cicLAvia’s DTLA epicenter worked up a more than healthy appetite. Lucky for us the oh-so-delicious Babycakes Bakery was mere pedal strokes off the car-free route. With a seemingly [...]

BIKE HOUR!

23 Mar

On March 20th, 2012, like minded people came together and created a movement that took the world by storm. Their goal was not to change the financial system or up-root leaders in a; instead, everyone hopped on their bike and rode from 6:00pm-7:00pm in the first ever worldwide Bike Hour! Loving bicycles, and bicycle riding, [...]

The Felt Compound

6 Mar

We just got back from a weekend up in Auburn with Jim. Stay tuned for a closer look into his countryside stable-turned-workshop …  

In The Shop

27 Feb

It’s no secret that a big part of creating the fastest bikes in the world requires a lot of Research and Development. What makes us special, though, is that most of this R&D happens right here in the Felt HQ. Starting tomorrow, we will kick off our weekly ‘In The Shop’ feature. ‘In The Shop’ (ITS) will [...]

Felt Flashback : Taxi

27 Feb

The brain child of our long time art director (and auto enthusiast) Brett King, the Taxi cruiser became an iconic piece of Felt’s cruiser history. Taking cues from the iconic taxis of New York City, our Taxi cruiser gave our European customers a taste of the Big Apple. To drive the Taxi theme home our own [...]

Another Famous Felt Employee

3 Feb

We’re assumming that most of you are Familiar with the TV personality Anthony Bourdain and his show No Reservations. Well this past week, Felt’s very own design guru Everett Lee made a cameo on this program, gracing the airways with his presence and landing on your TV. He pop’s on scene at about the 3 [...]

Behind the Scenes : Jetty Video Shoot

1 Feb

Keep your eyes peeled for the finished clip …