Our mission is to always turn up the speed. Period. We love to ride fast, so we create bikes to keep up with our mindset and, more importantly, yours.
We're proud to continue our tradition of innovation and excellence, fueled by our unwavering commitment to working with riders to shape the future of the sport.
Since 1991, we've been the most innovative cycling company on the planet, pushing the limits of design and performance like nobody's business.
Our bikes are made for speed demons who live for the thrill of going fast. We believe that fast is the only way to ride, and we're here to help our customers set new records, win world championships, and dominate the toughest courses out there.
We're all-in on creating the most epic cycling experiences in the world because we're absolutely obsessed with bikes and the sheer awesomeness they bring to life. From conquering insane mountain climbs to starting a whole new level of fitness through riding, from the rush of racing to the camaraderie of group rides, nothing compares to the sheer exhilaration of pedaling like a maniac. So buckle up and join us for the ride of your life!
We're all about function over form, with a no-holds-barred design process that's all about meeting the rider's wildest needs. Our bikes have crushed stage wins at all the Grand Tours, shattered triathlon world records, snatched Olympic gold medals, and dominated road, trail, track, and cyclocross world championships like nobody's business.
But despite our insane success, we're still a tight-knit crew in SoCal, staying true to our core principles and the kickass riders we serve.
It's the heart and soul of the cycling experience, pushing riders to unleash their beast mode and put their equipment to the ultimate test.
Racing gives us the wild feedback we need to create the most badass bikes ever, with killer stiffness, unbeatable aerodynamics, crazy handling, and next-level comfort. It's all about that adrenaline rush of competition, whether you're tearing it up against your buddies on a climb or ripping down a trail.
At Felt Bicycles, we live for the thrill of racing and the insane highs it brings. So let's get ready to ride like there's no tomorrow!