Dear FELT Community, Partners, and Friends,

The long history of FELT in Kona continues.

Solveig Løvseth, FELT athlete and Norwegian triathlon force, has claimed the IRONMAN World Championship title in Kona, crossing the finish line in 8:28:27 after a stunning comeback marathon. She also delivered the fastest bike leg of the day — 4:33:17 — dominating the field aboard the 2026 FELT IA 2.0.

Solveig becomes the first Norwegian woman to win this iconic race — and the newest name etched into the legacy of champions.

This victory marks a passing of the torch. Solveig now carries the relay from Daniela Ryf, one of the sport’s greatest and a defining figure in FELT’s history. Her legacy lives on in every ride, every race, and every story FELT has told over the past decade.

Solveig’s triumph is a reflection of FELT’s commitment to elite performance and innovation. She dominated the bike leg aboard the 2026 FELT IA 2.0, a race-engineered triathlon machine built for aerodynamic supremacy and precision handling. Her custom-painted edition — designed to honor her hometown and heritage — features FELT’s latest carbon layup technology, integrated cockpit system, and optimized geometry for long-distance power transfer and stability. It’s not just a bike; it’s a statement of speed, soul, and purpose.

“FELT is back! Triathlon is our core discipline and it is essential to send a strong signal to all our global partners that FELT is more than ever committed to the sport. We have exciting new tri products and programs in the pipeline and we can't wait to bring them to market. Solveig is the perfect symbol of what FELT stands for: speed, preparation, hard work and a wild maverick spirit!”
— Florian Burguet, Shareholder & Co-Managing Director

Solveig’s win is the realization of that vision. It signals a bold new chapter for FELT, as the brand prepares to launch a new digital ecosystem and product line in 2026. 

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What’s to come

If you’d like to learn more about FELT’s upcoming product launch — developed in our new R&D department at our headquarters in Barcelona — or explore the S.P.E.E.D. Program, a dealer-centric sales initiative, please reach out to:
 

Sergi Muñoz
Brand & Marketing Director
📧 sergi.munoz@feltbicycles.com