At FELT, we believe in the power of brick-and-mortar retailers — partners who

bring our bikes to life through hands-on service, deep product knowledge, and a

commitment to their local cycling communities. Among them, Victory Bicycle

Studio stands out as a pivotal FELT partner and one of the most trusted online

destinations for performance-driven riders across the United States.

This past weekend, Victory hosted FELT UN1TD team rider Dylan Johnson for a

special in-store appearance, including a Q&A session and a social ride with

customers. The event brought together passionate gravel riders, FELT fans, and

members of the local community to celebrate the launch of the Breed UN1TD LTD

— FELT’s most advanced gravel bike to date.

The Breed UN1TD LTD is more than a high-performance machine — it’s a visual.

and technical tribute to the FELT UN1TD team. With its bold paint scheme, race-

proven geometry, and elite-level components, the bike reflects the spirit of competition, unity, and progression that defines our athletes.

Victory Bicycle Studio holds more than half of the global inventory of this limited-

edition model, reinforcing their role as FELT’s number one dealer on U.S. soil. Their commitment to excellence, customer service, and community engagement makes

them an ideal partner for FELT’s future.

More Than a Weekend — A Long-Term Partnership
 

While the Dylan Johnson weekend was a highlight, it’s just one chapter in a growing

story. Victory Bicycle Studio has long been a champion of FELT’s mission —

supporting athletes, educating customers, and delivering world-class bikes to riders

who demand the best.
 

From exclusive launches to expert fitting and service, Victory continues to elevate

the FELT experience both in-store and online. Their passion for performance and

dedication to the rider community make them a cornerstone of FELT’s presence in

the U.S.